The change puts TikTok in even more direct competition with YouTube.
TikTok began testing a 15-minute video upload limit a few months ago. After bumping up the limit from 15 seconds to a minute, TikTok later expanded it to three minutes, and then 10 minutes. If the new upload limit rolls out widely, TikTok will have come a long way from its original video time limit of 15 seconds. The company initially rose to popularity for its short-form video format but has slowly been embracing long-form content. TikTok did not respond to TechCrunch’s request for comment. Navarra told TechCrunch that he has heard from some users who are seeing the option in the Android beta version of TikTok as well.
Social media consultant Matt Navarra spotted the new option in the iOS beta version of the app in the U.K. The company has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short-form video format that made it popular.
